How a Yoga Teacher Turned Bedtime Stories into a Media Empire
How a Yoga Teacher Turned Bedtime Stories into a Media Empire
Kathryn Nicolai joins Simon Owens to discuss the growth of Nothing Much Happens, the rise of sleep podcasts, and how a simple bedtime storytelling practice evolved into a thriving media business.
In this conversation, Kathryn shares the origin story of the podcast, the unexpected growth that followed its launch, and how she helped pioneer an entirely new category of audio content. She reflects on building an audience through word-of-mouth, creating stories designed to help listeners fall asleep, and expanding the podcast into books, subscriptions, and a growing ecosystem of products.
The discussion offers a fascinating behind-the-scenes look at content creation, audience development, and the business of serving a highly engaged community.
Topics discussed:
The origins of Nothing Much Happens
Building the world's largest sleep podcast
Creating a new podcast category
Audience growth and word-of-mouth marketing
Books, subscriptions, and product development
Monetization and business strategy
Content creation and storytelling
The future of sleep-focused media