Podversations

Podcast Appearance
Written By Kathryn Nicolai

Podversations

Kathryn Nicolai joins iHeartPodcasts President Will Pearson for a conversation about the origins, growth, and future of Nothing Much Happens.

Most podcasts are designed to hold a listener's attention. Nothing Much Happens was designed to do the opposite.

In this episode of Podversations, Kathryn shares how a bedtime storytelling practice evolved into one of the world's most successful sleep podcasts. Together, she and Will discuss creating a podcast that intentionally helps listeners disengage, the challenges of building a show around calm rather than excitement, and how the sleep podcast genre has evolved since the show's launch.

The conversation also explores audience growth, creative process, and the unique relationship listeners have with content designed to help them fall asleep.

Topics discussed:

  • The origins of Nothing Much Happens

  • Creating a podcast for sleep

  • Building a new podcast genre

  • Audience growth and engagement

  • Storytelling and relaxation

  • The future of sleep-focused audio

  • Podcasting and content creation

Kathryn Nicolai
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